Simple Touch Software

This Privacy Policy explains how Simple Touch Software (“Simple Touch”, “us”, “we” or “our”) collect, use, disclose, transfer, protect, store and otherwise process your information. It also explains your rights and options around our use of your personal information and how you can exercise these choices.

’Personal information’ means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

For the purposes of this Policy, ‘Customer’, as the term is used here, refers to an individual or an entity that registers to use our Services.

Please, do not use Services if you are not ready to accept the Terms of Use and this Privacy Policy.

This Privacy Policy was updated on December 2025.

Scope of privacy policy

Simple Touch is committed to protecting the privacy of the individuals on Simple Touch websites, mobile applications, products and services, (collectively, "Services").

By registering for or using Services you acknowledge the collection, transfer, processing, storage, disclosure and other uses of your information, as described in this Privacy Policy.

Customer Information: being personal information relating to our Customers (where applicable). We collect this information so that we can provide our Services to those Customers. For the purposes of GDPR in the European Union, we are the 'data controller' (where applicable) of this Customer Information and we collect and store it for the purposes of providing our Services to Customers and maintaining records and contact details relating to those Services and Customers. This policy sets out how Simple Touch process your information as a Customer.
Consumer information: being personal information relating to consumers with whom our Customers interact (such as consumers of their products or services) including their email address, phone number or other information.
Employee information: being personal information relating to employees of our Customers, including email address, phone number or other information.

Customers are solely responsible for establishing policies for and ensuring compliance with all applicable laws and regulations, as well as all privacy policies, agreements or other obligations, relating to the collection of personal information in connection with the use of our Services by individuals with whom our Customers interact. We collect information under the direction of our Customers, and have no direct relationship with individuals whose personal information we process in connection with the use of our Services. If you are a Customer providing information (including personal information) about someone else, you must have the legal ability to do so and, if necessary, inform them about how their personal information will be used (as described in this Privacy Policy). If you are an individual who interacts with a Customer using our Services - for instance if you’re an employee or consumer of a retail store – that Customer is the controller of your information and you should contact them directly (e.g. - the owner or manager of the retail store) – for assistance with any requests or questions relating to your personal information.

What information we collect

We collect information about you when you provide it to us, when you use our Services. The ways we collect it can be broadly categorized into the following:

INFORMATION YOU DIRECTLY PROVIDE TO US:

Account and profile information. We collect following information about you when you register for an account, create or modify your profile, set preferences, sign-up for or make purchases through the Services:

Contact information such as name, email address and country
Profile information such as business phone number
Preferences information such as notification and marketing preferences

Operational data. We also store information you upload to or send through our Services, including:

Information about products and services the Customer sells (including inventory, pricing, sale, transaction, tax, and other data)
Information about the Customer or the Customer’s business (employees, consumers and suppliers)

Information you provide through our support channels. The Services also include customer support, where you may choose to submit information regarding a problem you are experiencing with a Service. Whether you designate yourself as a technical contact, speak to one of our representatives directly or otherwise engage with our support team, we may ask you to provide contact information, a summary of the problem you are experiencing, and any other documentation, screenshots or information that would be helpful in resolving the issue.

Payment Information: We collect certain payment and billing information when you subscribe for certain paid Services. For example, we ask you to designate a billing representative, including name and contact information. You might also provide payment information, such as payment card details, which we collect via secure payment processing services.

Other submissions. We ask for and collect personal information from you when you submit web forms on our websites or when you participate in any interactive features of our Services, participate in a survey, promotion, activity or event, request customer support, communicate with us via third party social media sites, or otherwise communicate with us.

INFORMATION WE COLLECT AUTOMATICALLY WHEN YOU USE THE SERVICES:

Access logs. Like with most websites and services delivered over the Internet, we gather certain information and store it in log files when you interact with our websites and Services. This information includes Internet protocol (IP) addresses as well as browser type, URLs of referring/exit pages, operating system, language and location preferences, time/date stamp, search history, device identification numbers and system configuration information. Occasionally, we connect personal information to information gathered in our log files as is necessary to improve our Services. If we do this, we would treat the combined information in accordance with this Privacy Policy.

Analytics information. We collect analytics information when you use our Services to help us improve our products and services. We are always aiming to make Services a better experience for retailers and customers alike, and your information really helps us to do this! This analytics information consists of the function and feature of the Services being used, and the Customer's username and IP address of the individual who is using the function or feature (which will include any personal information incorporated into the username), and other information needed to detail the operation of the function and the parts of the Services that are being affected.

Analytics information derived from operational data. Analytics information also consists of data we collect as a result of running queries against Operational Data across our user base for the purposes of generating Usage Data. "Usage Data" is aggregated data about a category or group of features, services, or users that is not of itself personal information. It is also data about our Customers and their business.

We may incidentally come across personal information when we compile Usage Data.

Cookies. Cookies are used by Simple Touch and our third party partners (for example, our analytics partners) to collect information. A cookie is a small text file that is stored on your hard drive or in device memory for record keeping purposes. We use cookies to give you a better and more personalised use of the Services, to save you logging in every time and to count the number of visits.

INFORMATION WE RECEIVE FROM OTHER SOURCES

We collect information from other sources, such as our business partners. We do not control, supervise or respond for how the third parties providing your information process your personal data, and any information request regarding the disclosure of your personal information to us should be directed to such third parties.

Legal justification for processing

We collect and process information about you only where we have legal bases for doing so under applicable laws. The legal bases depend on the Services you use and how you use them. This means we collect and use your information only where:

We need it to provide you the Services, including to operate the Services, provide customer support and personalized features and to protect the safety and security of the Services;
It satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and promote the Services and to protect our legal rights and interests;
You give us consent to do so for a specific purpose; or
We need to process your data to comply with a legal obligation.

If you have consented to our use of information about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. Where we are using your information because we or a third party (e.g. your employer) have a legitimate interest to do so, you have the right to object to that use though, in some cases, this may mean no longer using the Services.

How we use your information

We are continually striving to improve Services. Being able to identify how retailers are using our product plays a big part in helping us to make our software better. We may use information about you for purposes such as:

Enabling you to access and use our Services
Displaying historical sale information
Sending you marketing, advertising, educational content and promotional messages and other information that may be of interest to you, including information about us, our Services, or general promotions for business partner campaigns and services.
In the case of retail stores, to share the name of the retail store with potential customers to encourage them to use our Services
Measuring, customising and improving the Services and developing new products
Sending to you service, support and administrative messages, reminders, technical notices, updates, security alerts and information requested by you
Investigating and preventing fraudulent transactions, unauthorised access to Services, and other illegal activities
With your consent: We use information about you where you have given us consent to do so for a specific purpose not listed above. For example, we may publish testimonials or featured customer stories to promote the Services, with your permission.

Sharing & disclosure of your information

When you use the Services, we may share your information only as described below:

SERVICE PROVIDERS, BUSINESS PARTNERS AND OTHERS

We use and work with third party service providers and our trusted Business Partners to provide application development, hosting, website, infrastructure, maintenance, backup, payment processing, customer relationship management, marketing, accounting, human resources, business intelligence and analytics, data enrichment, customer support and other services for us. These service providers may have access to or process your information for the purpose of providing those services for us. Some of our pages use white-labelling techniques to serve content from our service providers while providing the look and feel of our site. Please note that you are providing your information to these third parties acting on behalf of Simple Touch. These third parties are located in countries which may be outside of your location.

LINKS TO THIRD PARTY SITES

Our Services may contain links to other sites. We have no control over, and take no responsibility for, the privacy practices or content on other sites. You are responsible for checking the privacy policy of any such sites so that you can be informed of how they handle personal information.

COMPLIANCE WITH LAWS AND PROTECTION OF RIGHTS

In certain situations, we may be required to use and disclose your information (including personal information) to a third party if we believe the disclosure is reasonably necessary:

To comply with any applicable law, legal process (for example, subpoenas and warrants) or governmental request
To enforce and administer our agreements, policies and terms of use
To protect the property, rights, and safety of Simple Touch, our Customers or the public from harm or illegal activities
For fraud prevention, risk assessment, investigation, customer support, product development or debugging purposes
To protect the rights, property or personal safety of Simple Touch, its users or members of the public
To establish or exercise our legal rights or defend ourselves against any third-party claims or allegations

BUSINESS TRANSFERS

If Simple Touch undertakes or is involved in any merger, acquisition, reorganization, sale of assets or bankruptcy or insolvency event, then we may transfer or share some or all of our assets, including your personal information. In this event, we will notify you before your personal information is transferred and becomes subject to a different privacy policy.

Your Privacy Rights

Updating your Personal Information via the Services: You may access, change, or correct information about you by logging into your account at any time or by making a request to us using the contact details below, in which case we may need to verify your identity before granting access or otherwise changing or correcting your information.

ACCOUNT INFORMATION AND DEACTIVATING YOUR ACCOUNT

If you wish to deactivate your account, you may do so by emailing us using the contact details provided below.

OPTING OUT OF PROMOTIONAL COMMUNICATIONS

You may opt out of receiving promotional communications from Simple Touch by using the unsubscribe link within each email or contacting us via our home page or sales team.

Cookies and Advertising

You may opt out of receiving cookies by instructing your browser to stop accepting cookies or to prompt you before accepting a cookie from websites you visit, by changing your browser options.

Contact Us

If you have any questions about this Privacy Policy or Simple Touch's privacy practices, please contact us at: info@simpletouch.com

Privacy Policy